Not-New Devices

"TCL has been partnered with EGE since 2019, and together we have delivered consistent year-on-year growth, an impressive achievement given the highly competitive nature of the new handset market. We greatly value our collaboration with the EGE team. Their energy, enthusiasm, and drive to deliver results are genuinely infectious and have directly contributed to a broader portfolio, with more products across more categories reaching more customers in 2025. The team’s open and honest feedback on both our products and our go-to-market approach is particularly valuable. It enables us to refine our solutions for the channel and strengthens our ability to succeed, especially when challenging the established Apple and Samsung duopoly. Together, we continue to expand into new channels each year and look forward to building on this momentum and achieving sustained success."

"EGE plays a pivotal role in broadening the market beyond the dominant Samsung/Apple landscape, actively championing alternative brands such as Sonim and helping us secure meaningful distribution and mindshare. Their collaborative approach and ability to mobilise resources and follow through reliably enabled us to move quickly and confidently on shared commercial goals, and have made them a highly effective and trusted partner."

"HMD has been working with the EGE team for several years, identifying incremental sales opportunities and playing a crucial role with HMD to bring our products to new verticals such as the public sector. EGE has a unique in-house deployment team, which can safely utilise HMD tools, take our devices from the warehouse, update to the latest SW versions, deploy end-user policies and dispatch directly to end users' doors. This seamless process makes decision-making easier for IT departments nationwide and wins incremental business for HMD, which is a key part of building success in the channel. The assisted sales element will be a key focus in 2026, as we bring new devices & categories to the UK and educate the channels/consumers on who we are."

"Really pleased with how pro-active EGE is in supporting us with existing businesses and the development of new opportunities. Its great to see a distributor actively looking at new opportunities and bringing these to us. Thanks for developing a stock and sales process that works with our systems and requirements. Again, great to see the pro-active approach."

"EGE has been a highly effective partner for OnePlus, characterised by openness, collaboration and a strong sense of shared ownership. The relationship goes beyond a traditional distributor model, with the team working closely alongside us to align on strategy and execution. EGE consistently demonstrates speed and decisiveness, with the ability to react quickly and turn plans into action. This agility has been critical in driving momentum for OnePlus in a competitive and fast-moving market. Importantly, EGE has played a meaningful role in helping scale OnePlus beyond the dominant Samsung and Apple landscape, bringing focus, commitment and commercial drive to the brand."

"Serving not merely as a distributor but as a true value-add partner, EGE seamlessly integrates into our core business, demonstrating a proactive approach to new opportunities and creative problem-solving."

"Over the past three years, I have had the privilege of working closely with them, and I can confidently say that they treat our business relationship as a mutually beneficial partnership. They are transparent and fair in their negotiations, always willing to support both our businesses. EGE’s commitment to customer service is exceptional. They are readily available to resolve any issues promptly and efficiently. Additionally, their dedicated team members are highly attentive to their customers, even when they are not directly involved in our collaboration."

"My relationship with the team at EGE is outstanding. Communication is always open, transparent and collaborative. Whenever I reach out with a request, the team responds quickly and actions are consistently delivered on time. Our working relationship has evolved beyond a traditional business partnership into a genuine collaborative friendship. One of the key strengths for us is EGE’s dedication to supporting device brands outside of the dominant market leaders. This gives us a fresh avenue for growth, and we’re excited to continue expanding this side of our business together with EGE."

"Partnering with EGE was a strategic decision to elevate UGREEN’s presence in the UK mobile channel. Their reputation for integrity, their logistical excellence, and their robust network of independent retailers and B2B dealers have provided us with an immediate and tangible uplift in market share. EGE is a distributor that truly adds value."

"EGE have been an exceptional partner for Iris-IoT and a clear example of how a distributor relationship should operate at its best. From day one, the partnership has been defined by openness, transparency and genuine co-operation, with EGE consistently acting quickly and decisively to move opportunities forward. Their speed of response is a real differentiator. Whether addressing commercial queries, resolving challenges or progressing go-to-market activity, EGE react rapidly and follow through with action, ensuring momentum is never lost. This ability to get things done efficiently and without unnecessary complexity has had a tangible impact on our success in the UK market."